Honda got 3 awards at ICSA 2010

AGAIN, Honda Jazz, Honda Civic and Honda CR-V notch sweet achievement. After becoming the ruling class, now all three of these products won awards in the event of The 12th Indonesian Customer Satisfaction Award (ICSA) 2010.

Honda Jazz, Honda CR-V, and the Honda Civic as the best achievement for customer satisfaction by coming back this year to receive ICSA. In total, Honda won 3 of 5 awards automotive categories in this event. Honda Jazz received the award for the fourth time in a row in this event. This time Honda won the highest customer satisfaction score in the city car class with a total value of 4348. Meanwhile, the Honda CR-V for the third time since 2008 managed to surpass other models in its class and was awarded the ICSA 2010 for the category of sport utility vehicle (SUV).

New Honda CR-V was launched in February 2010 reached a total value of 4276. At this year's Honda Civic for the first time won the ICSA Awarduntuk classsedan car.Ini medium category is the third award received in 2010 Honda Civic, previously Honda Civic has also received an award from Autocar Favorite Medium Saloon and also Best Buy 2010 Awarddari Target Car at the Indonesia International Motor Show (IIMS) 2010.

"We are very grateful to the consumers who have chosen our products and appreciate our efforts to always provide the highest satisfaction to the customer. We are also aware that this award, which is also the trust of consumers, is a challenge for us to maintain and even improve the quality of products and services for the better in the future, "said Jonfis Fandy, Marketing and After Sales Service Director of PT Honda Prospect Motor ICSAmerupakan pioneer awards in the field of marketing and the most prestigious brand in Indonesia.

That's because it is directly surveying customer satisfaction toward produk.Tingkat satisfaction with the brand that never consumed or total satisfaction score of 4 variables measured satisfaction, ie quality, value, perceived best, and expectations.

Surveys conducted Frontier Consulting Group and SWA was conducted on 8400 respondents consisting of 7200 random respondents and 1,200 respondents booster in six major cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan and Makassar. In addition to the automotive category, this award also involves a variety of brands from 109 categories, such as consumer goods, food & beverage, pharmaceutical, and electronics. (Revelation Sibarani)